Why AUDRA?
Luxury Women's clothing that balances fashion and function
MADE IN NYC
AUDRA is made in NYC at women-owned factories, produced in limited quantities and on-demand manufacturing practices, maintaining our sustainability commitments for a better future. This allows us to deliver limited runs of high quality, thoughtful clothing.
ORIGINAL DESIGN,
EMPOWERED BY YOU
We intentionally keep our customer at the forefront of our minds in all we do. We create effortless, alluring clothing meant to grow with you, balancing fashion and function for your dynamic lifestyle.
DIRECT-TO-WOMEN PRICES
We’re redefining luxury by taking the traditional mark-up and turning it on its head. We’re delivering unrivaled, end-to-end quality and service, without charging the traditional retail mark-up.
ROOTED IN RELATIONSHIPS
Our creative process and experience is centered around our customers and community. We’re a team rooted in relationships, guided by our shared values and sustaining emotional and consequential connections.
How We Make Clothes.
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Designed in St.Louis
CEO/Founder
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LILY MAYMAC
Graphic Designer
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The Finest Europen Fabrics
Coder
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Highest quality of Craft, Cut, and Fit.
Maketing
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ABOUT THE CREATIVE DIRECTOR
Audra N. Herndon
Audra Noyes Herndon is a creative, entrepreneur, and fashion designer quickly gaining global recognition. Herndon personally trained under top names in luxury fashion from New York City to Paris, including Alber Elbaz at LANVIN. With a wealth of design and development experience and established industry relationships, Herndon launched her namesake brand, AUDRA, during Paris Fashion Week in 2014. Since then, Herndon has led the operations and development of AUDRA; producing nineteen collections and gaining global validation and distribution.
Herndon’s distinct point of view and unique skill set has set her apart in the industry. Herndon has been recognized in industry-leading publications for her business and design acumen including being named ‘One to Watch' by “Women’s Wear Daily” and Forbes’s “Bad Girl” Fashion and Beauty Entrepreneur. Additionally, Herndon’s designs have been worn by Hollywood icons such as Susan Sarandon and Tracee Ellis Ross, and have been featured repeatedly on the pages of VOGUE, ELLE and other top publications.
PRESS
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Designed in St.Louis
CEO/Founder
Praesent cursus condimentum metus, in lacinia nisi sagittis eget. Etiam fermentum commodo nulla.
LILY MAYMAC
Graphic Designer
Praesent cursus condimentum metus, in lacinia nisi sagittis eget. Etiam fermentum commodo nulla.
The Finest Europen Fabrics
Coder
Praesent cursus condimentum metus, in lacinia nisi sagittis eget. Etiam fermentum commodo nulla.
Highest quality of Craft, Cut, and Fit.
Maketing
Praesent cursus condimentum metus, in lacinia nisi sagittis eget. Etiam fermentum commodo nulla.
ABOUT THE STORE
Trending Fashion In This Season
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