The Ethos of AUDRA
Fueled by the memory of her late father, Designer Audra Noyes, draws inspiration from men's tailored clothing and infuses in her own feminine voice, a conversation between father and daughter
The story behind the brand, told by designer Audra Noyes:
At a young age, I tragically lost my father. Over the years that loss created a longing to have a conversation with my dad. Launching AUDRA provided a creative medium through which that conversation could come alive and have a new voice through the very garments I create.
The first pieces of AUDRA were derived from my father’s shirts, which I cut and draped into new shapes.
![](http://cdn.shopify.com/s/files/1/1239/2940/files/audra-feather_large.jpg?v=1587663557)
These silhouettes are now essential styles for the brand and iterations of them are our top sellers each collection. This intention paired with my luxury fashion training, puts out a unique and distinguishable design style - a whimsical, playful flair balanced by an alluring modern spirit. Without realizing, it was a way to keep my relationship alive with my father.