About the Brand
Meet the Designer
Audra Noyes Herndon
Herndon personally trained under top names in luxury fashion from New York City to Paris, including Alber Elbaz at LANVIN, John Galliano, and Ralph Lauren.
Herndon launched her namesake brand, AUDRA, during Paris Fashion Week in 2014. Since then, Herndon has led the operations and development of AUDRA; producing fourteen collections and gaining global validation and distribution.
OUR VALUES
Quality over Quantity
AUDRA is made in NYC at women-owned factories, produced in limited quantities and on-demand manufacturing practices, maintaining our sustainability commitments for a better future. This allows us to deliver limited runs of high quality, thoughtful clothing.
EMPOWERED BY YOU
We intentionally keep our customer at the forefront of our minds in all we do. We create effortless, alluring clothing meant to grow with you, balancing fashion and function for your dynamic lifestyle.
SOLD DIRECT-TO-WOMEN
We’re redefining luxury by taking the traditional mark-up and turning it on its head. We’re delivering unrivaled, end-to-end quality and service, while exclusively selling directly to you
PRESS HIGHLIGHTS
