Design Process

Step Into the AUDRA Atelier 

 At AUDRA we are designing collections thoughtfully, and creatively.

Fueled by the memory of her late father, designer Audra Noyes draws inspiration for men’s tailored clothing and infuses in her own feminine voice, a conversation between father and daughter. This conversation is the foundation of the AUDRA aesthetic, yielding a signature look—a tension between femininity and masculinity, structure and fluidity. Each collection begins with an abstract feeling or emotional journey that either designer Audra Noyes or a family member is experiencing, which informs the cuts, fabrics, and silhouettes in the collection.

Explore a few of our favorite process images from designing the Autumn Winter 2019 Collection, inspired by her family's heritage on a farm. "The lightweight blouses and satiny cocktail looks that have become standards within the label were present in shades of rust and lavender, accented with delicate touches like reflective paillettes. Hidden on cuffs for a daytime to evening quick change or subtly worked onto the seams of dresses, they provided a whimsical touch, as did a few fresh fabrications. Reflective Lurex worked into wool gave Noyes’s pleated tartan pieces depth, while multicolor bouclé elevated outerwear."