THe BRAND
AUDRA is a St. Louis-based, globally validated womenswear brand established by Paris-trained Audra Noyes Herndon in 2013.
AUDRA’s uncompromising quality and beauty stem from a commitment to consciously create seasonless and ageless styles, the pieces that remain a constant in a woman's wardrobe.
We import fabrics from small-batch, family-owned mills in Europe and Japan, followed by each ongoing step of manufacturing done entirely in America, at female-owned factories, delivering limited runs of high-quality, thoughtful clothing.
Fueled by her late father's memory, Herndon draws inspiration from men's tailored clothing and infuses her feminine voice, creating a timeless dialogue between father and daughter that transcends her design process.
OUR VALUES
Quality over Quantity
AUDRA is made in NYC at women-owned factories, produced in limited quantities and on-demand manufacturing practices, maintaining our sustainability commitments for a better future. This allows us to deliver limited runs of high quality, thoughtful clothing.
EMPOWERED BY YOU
We intentionally keep our customer at the forefront of our minds in all we do. We create effortless, alluring clothing meant to grow with you, balancing fashion and function for your dynamic lifestyle.
SOLD DIRECT-TO-WOMEN
We’re redefining luxury by taking the traditional mark-up and turning it on its head. We’re delivering unrivaled, end-to-end quality and service, while exclusively selling directly to you
Meet the Designer
Audra Noyes Herndon
"I believe clothing is a vessel to bring out the best in you. I make clothing that is comfortable, of the highest quality, and designed with you in mind."
Audra Noyes Herndon is a creative, entrepreneur, and fashion designer quickly gaining global recognition. Herndon personally trained under top names in luxury fashion from New York City to Paris, including Alber Elbaz at LANVIN and John Galliano. With a wealth of design and development experience and established industry relationships, Herndon launched her namesake brand, AUDRA, during Paris Fashion Week Spring in 2013. Since then, Herndon has led the operations and development of AUDRA, producing twenty two collections and gaining global validation and distribution. She earned accolades as a member of the 2019 FIT Design Entrepreneurs Class, a 2019 Arch Grant Recipient, and a 2022 St. Louis Business Journal’s 40 under 40 Award Recipient.
Herndon’s distinct point of view and unique skill set has set her apart in the industry. Herndon has been recognized in industry-leading publications for her business and design acumen including being named ‘One to Watch' by “Women’s Wear Daily” and Forbes’s “Bad Girl” Fashion and Beauty Entrepreneur. Additionally, Herndon’s designs have been worn by Hollywood icons such as Susan Sarandon, Tracee Ellis Ross and Marion Cotillard, and have been featured repeatedly on the pages of VOGUE, ELLE, and other top publications.
Currently, Herndon is the Owner, CEO and Creative Director of AUDRA. She is also an integral member of her local community, serving on the Young Professional Board of the WCHOF and Connections to Success Midwest. Passionate about mentorship, Herndon regularly mentors students and designers, while actively participating in community and arts education initiatives.
PRESS HIGHLIGHTS
Women in AUDRA
